Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. The expanding capabilities of mobile devices also enable new types of interactive marketing. New mobile marketing channels include: • Location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area. • Augmented reality mobile campaigns, which overlay the user's phone display with location-specific information about businesses and products. • 2D Barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information. • GPS Messaging, which involves location-specific messages that the user picks up when he comes into range. The Mobile Marketing course takes participants through the advanced concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

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