Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to attract attention and generate leads, expand their customer base, generate or Increase online sales, increase brand awareness or credibility, engage an online community of users Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor. This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.