Social Networking Marketing (SNM) has now become a "must do" in your internet marketing plan. There are dozens of new social media sites popping up every year. The 4 major players are Facebook, Youtube, Linkedin and Twitter. The one thing they all have in common is they connect you to millions of people that can potentially be lead to your site, that lead can be converted into a sale. The more you get involved with social networking the more prevalent your site becomes on the internet. Search Engine Marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components

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