In internet marketing conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. Conversion Rate Optimization is an effective framework that helps tap into the traffic a site receives and convert visitors into leads or sales. It’s vital to understand the reasons why site visitors aren’t converting sales, and use that knowledge to create a strategy that will better persuade customers. This course teaches you how to create a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.